64 Email List Building Ideas

Visit marketing discussion boards on any given day and you are likely to see the question, “How Do I Build My List”. In fact, there were 531,000 listings to “build a list” in Google. If you’ve ever wanted some tried and true methods for building your list, you’ll want to bookmark this page immediately. Because we’re going to cover 64 ways you can begin to build your subscriber base TODAY! First, we’ll cover the “good” ways. In my next post, I’ll mention some ways that would make your mother blush and possibly deny any knowledge of you (only to make sure you never, ever do them!). * If you don’t have a newsletter yet, start one. People always want to learn more about their topic of interest. GetResponse is a great web-based email marketing software for publishing newsletters and hosting your mailing lists.

1. Add a subscription form to every page of your website.

2. Make it quick and easy for your visitors to sign up. A first name and email address is all you need initially.

3. Be sure to state your privacy policy in your subscription box. Or add a link to a separate privacy policy page right next to your subscription form.

4. Be clear, persuasive and honest as to what your subscribers will receive and why your visitor will gain by subscribing.

5. Tell them how often they can expect to receive your newsletter or other emails. Do not inundate them.

6. Link to a sample issue before they sign up, so they have an example of what you provide your subscribers.

7. Archive your past newsletters and make them available on your website. (Bonus: This also produces additional organic search traffic!)

8. Don’t be afraid to link to other websites or recommend other good newsletters. Your subscribers will love it and the recommended sites / newsletters may even return the favor and recommend your newsletter!

9. Joint venture with other newsletter publishers and mention each other’s publications.

10. Create an ebook and offer it free as an incentive to subscribe.

11. Create an informative PDF report on your business topic. Only a few pages of useful content are needed for a report.

12. Start with your immediate contact list and generate buzz to draw visitors to your site and subscribers to your newsletter.

13. Offer a product discount for purchasers who subscribe to your newsletter.

14. Give away useful software or web-based tools to subscribers. If you’re not a programmer, hire one through RentACoder or Elance

15. Conduct a webinar (a web-based seminar) for which your visitors must register. On the registration form, get permission to send them future mailings.

16. Mention your newsletter during your webinar and provide a subscription link. This will give those who haven’t opted-in an additional chance to do so.

17. Ask your subscribers to tell their friends about your newsletter.

18. Add a link or button on your website and newsletter taking them to a “Tell-A-Friend” form, where they can invite 3-5 of their friends.

19. Allow others to reprint your newsletter as long as the content and links aren’t modified and your bio box is intact.

20. Add a “Subscribe” button, or a link to the subscription page, in every issue. Then, if your newsletter gets forwarded, the new recipient can sign up.

21. Optimize your website for search engine rankings. If you think SEO means “search engine optimism” instead of “search engine optimization”, check out SEObook.com by Aaron Wall.

22. If your newsletter or campaign is newsworth, submit a publicity release at services such as PRWeb or BusinessWire. You might get a surge of new subscribers, as well as a number of inbound links.

23. Make your email marketing campaign “newsy”. Run a controversial survey and turn the results into a story. Then let the world know about it and get free exposure.

24. Include Opt-In information on Customer Satisfaction Surveys. Ask permission to communicate valuable info via email newsletters and promotions.

25. Create a squeeze page designed solely to capture new subscribers.

26. Find hundreds or even thousands of relevant keywords with services like Wordtracker, and then promote your squeeze page using PPC (pay-per-click) advertising, such as Google Adwords, Yahoo Sponsored Search, MSN adCenter, and more.

27. Track the effectiveness of your advertising and test changes with services like HyperTracker. Keep the best – scrap the rest. Always keep testing.

28. Spice up your squeeze page with a pre-recorded audio message to tell your visitors why they should subscribe. Record it yourself or write a script and hire a voice talent to do it.

29. Add video to your squeeze page. Not only can you speak to your prospective subscribers, but even point where the subscription form is located on your webpage!

30. Incorporate social proof through testimonials on your squeeze page (written, audio, or even video!)

31. Remind double opt-in subscribers to watch their email for your confirmation link and ask them to be sure to click it to confirm.

32. Start a free blog with WordPress or Blogger. It’s another way to communicate with your visitors and nicely complements your email marketing and list building.

33. Add your newsletter subscription form to every page of your blog.

34. Research similar websites and newsletters with Google Blog Search or Technorati. Post relevant, helpful comments with a trackback to your blog or squeeze page.

35. Keep your blog readers notified of new posts when they sign up for updates. This has a 3-prong benefit: build your email list, maintain relationships with your readers, and get more traffic to your blog.

36. Use a responsible co-registration list-building service like GetSubscribers

37. Perform a cross-registration campaign with other newsletter owners by adding a link/banner to the other newsletter on the confirmation page. Subscribers won’t see it until after they’ve joined your list.

38. Advertise in ezines and other newsletters. Use a directory like Ezine-Dir to find newsletters reaching your target audience.

39. Submit your newsletter to ezine and newsletter directories.

40. Promote your newsletter / promotional emails in industry directories and websites.

41. Sponsor other people’s contests and get exposure for your newsletter. Give away freebies that don’t cost you money.

42. Submit articles to Article Directories like GoArticles, SubmitYourArticle or EzineArticles. Include a bio box at the bottom with a link to your website or the email address to be added instantly (if you are using an autoresponder).

43. Visit discussion boards, forums, Yahoo! Answers and similar sites to provide helpful answers, while including a link to your newsletter subscription page in your sigfile.

44. Add your newsletter sign-up link to your email signature.

45. Promote sign-ups in Confirmation and Transaction emails.

46. Include an opt-in link on customers’ credit card receipts.

47. Add an opt-in message to Warranty and Product Registration Cards.

48. Use sign-up message on all Invoices.

49. Network at trade shows and conventions. When exchanging business cards, ask permission to send them your newsletter / report. If they say “no”, write an “X” on the back of their card. Otherwise, add them to your list.

50. Hand out sign-up forms promoting your newsletter when speaking to groups or at seminars.

51. Include newsletter subscriptions in Trade Show Lead Generation form. Ask booth visitors for permission to send your monthly newsletter to them. (see 50 above)

52. Make it easy for your audience to subscribe by including a link to your newsletter subscription page on the footer of your PowerPoint or webinar presentations.

53. Look for ways to collect email addresses if you are a brick & mortar business.

54. Display opt-in forms at the Cash Register to receive weekly discounts, etc.

55. Advertise email promotions on Product Shipping Boxes, Packing Slips and Direct Mail Cards, with links to your site.

56. Offer customers a VIP or loyalty program for signing up for your list.

57. Request employees use an email signature such as “Subscribe to the Company X Email Newsletter”.

58. Call Center and Sales Employees can ask customers and prospects if they’d like to receive newsletters or promotional emails and get their information by phone.

59. Encourage email subscriptions by printing on Direct Mail, Catalogs, and all Print Ads.

60. If you have a physical mailing list from your offline business, send a postcard to your customers, offering a special for opting-in to your email newsletter.

61. Study each offline advertising piece with the thought of integrating a list building component into it.

62. Collect email address at each point of contact with customers and prospects.

63. Get more traffic to your website. Even if your opt-in percentage doesn’t change, this will automatically result in more subscribers.

Debbi Bressler

Email Marketing Specialist GetResponse

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30 Mind-Altering Promotional Ideas

1 Don’t forget to use words that create emotion. All people have emotions; people will have more interest when they are emotionally attached. Use words like mad, happy, angry, sad, excited, scared, surprised, etc. For example, “Imagine how happy you will be when you can finally afford taking that exotic cruise!”

2 Sell more back-end products to your existing customer base. You’ve already created rapport and trust, and proved your credibility to them. That’s why it’s usually easier to sell to them the second time. Sell back-end products that relate or complement the first product you sold them.

3 Make it a practice to up-sell to new and existing customers. After they decide to buy one product, offer them another product at the point of purchase. You already have them in a “yes set” because they are going to buy your main product.

4 Cross-promote your products and services with other businesses that aren’t competition. You will reach a wider audience at less cost. The other business should have the same target audience. For example, if you’re selling picture frames, you could team up with a photography studio.

5 Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost. The joint venture deals could be trading advertising, barter products or services, joining an affiliate program, swapping business strategies, etc.

6 Start an affiliate program for your business. You will be able to spend less profits on risky advertising and spend more money on guaranteed sales. Your only goal would be to persuade affiliates to sign up, train them and keep them selling for you.

7 Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc. If the other business doesn’t want to trade, offer them something extra in return. It could be extra ads, free products, commission, extra advertising time, etc.

8 Outsource part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc. You should keep the work you enjoy doing and get rid of the rest. You need the extra time to enjoy life.

9 Add low cost bonuses to your offer that have a high perceived value. It could be Members Only sites, e-books, consulting, e-reports, etc. Make sure they are original and no-one else is giving them away.

10 Use viral marketing to promote your business on the Internet. Give away freebies with your ad copy included on them so others can give them away. It could be e-books, software, reports, autoresponders, web space, e-mail accounts, etc.

11 Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc. You could follow up to make sure they don’t have any problems or questions, then just mention another product you are selling.

12 Tell your potential customers special events your business has sponsored. It could be charities, fundraisers, charity auctions, etc. You could tell your prospects that you will donate a percentage of their order amount to charity. This could increase your profits because it might persuade them to buy more.

13 Tell your potential customers about any mergers or joint ventures with other reputable organizations or businesses they would recognize. If they like or trust those businesses, it will help your profits when they know you are teamed up with them. Plus it can instantly brand your business.

14 Tell your potential customers some valuable info within your ad copy. This will create rapport with them. It could be tips, how-to information, case studies, etc. Also design and start your ad out like a free report or article. People will be less hesitant to read it.

15 Tell your potential customers about reviews of special events your business attended. It could be trade shows, seminars or conferences. You will be informing them and selling to them at the same time. Plus if they attended the same event, then you both have something in common which can help persuade them to buy.

16 Tell your potential customers stories about your customer service. It could be how you helped a new customer, an award you won, etc. For example, you could say, “The other day a woman called and wanted to know if she could get a refund, because she bought the wrong product and couldn’t afford to buy the other one till she got a refund. We said, ‘Of course you can’ and even made her refund a top priority.”

17 Tell your potential customers stories about your employees. It could be about why they like to work for you, their personal profile, etc. For example, you could say, “Our Human Resource Director, Susan, said she loves working here because we are all so polite, caring and friendly.”

18 Tell your potential customers about the mile-stones and goals your business has achieved. It could be a sales goal, customers served goal, etc. For example, you could say, “Last year we answered over 100,000 customer service calls and e-mails, and solved every problem our prospects and customers had.”

19 Tell your potential customers about the innovations your business has discovered. It could be inventions, new technologies, patents, new products, etc. Your prospects and customers will be impressed that you are constantly researching new ways to make their lives better.

20 Tell your potential customers the things you have done to improve your product. It could be lighter, faster, heavier, slower, etc. You could show pictures of your product before and after you improved it. This tells your prospects that you care about them and that you want their experience with your product to be really good.

21 Tell your potential customers a little history or past information about your business. It could be how it started, how you got the product idea, etc. This kind of information helps your prospects and customers know more about the kind of business they are buying from and makes it a more personal experience for them

22 Publish testimonials for your free things. It would increase their value and if they’re viral marketing tools, you’ll have more people giving them away. Another tip is to give testimonials for other people’s freebies. They might publish it on their web site. You can using include a link back to your web site too.

23 Give your visitors a good time so they will visit your web site again. Use a few jokes, humorous graphics and funny stories. You could also provide a free online game they can play on your web site. If your visitors like it they will revisit again and again. Plus they might tell other people about it.

24 Make money from web sites that don’t have an affiliate program by doing a joint venture. Set up the affiliate program through a third party for them. By doing that for them you could require that you become their only affiliate. You would instantly become a super affiliate because you would be the only one with no competition.

25 Build rapport with your potential customers by teaching them something new. Provide them with free e-books, articles, tips, courses, etc. Offer them a free weekly e-zine. Include new, original articles, interviews with experts, case studies, web site profiles, news stories, etc.

26 Allow your visitors to collect things from your web site so they will stop back again and again. It could be a series of software, e-books or articles. People like to collect things because it’s a goal. It makes them feel good because every time they collect a new item, they are fulfilling their goal.

27 Keep each page of your web site consistent or similar. Use similar text fonts, colors, graphics and background on every page. If you have one web page that is blue, one that is red and one that is orange, it doesn’t look professional. It would look like you just threw it together and didn’t think things through. Would you buy a product from someone who gave you that impression?

28 Build a popular directory of freebies. It will draw a lot of traffic to your web site and you can request that people who submit free things place your link on their home page. You could also trade links with other freebie sites or submit your own free items to their web site.

29 Create traffic generators that people can add to their site without doing all the work. It can be an article directory, freebie directory, web tool, etc. You just create it on your web space and maintain it. All your visitors would have to do would be to link to it.

30 Challenge your visitors to buy your product or service. People love a good challenge. Tell them if they can find a flaw, you’ll give them a refund. You could also dare them to buy your product. A dare also gives them a challenge. For example, you could say, “I dare you to try out our product for a week. I doubt you will ever return it for a refund.”

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The 3 Things To Avoid When Emailing Your List

While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list. 

Aside from that, you also want to avoid any problems with the law and your Internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the Internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature every time in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends.

These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails.

When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3) Do not provide pornographic or shocking and disturbing content in your newsletters.

It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.

Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

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30 Sizzling Order Generators

1 People want to gain pleasure. They may want to satisfy their appetite or sexual desires. This will make them feel more fulfilled. Tell your prospects how much pleasure your product or service will give them. For example, you could say, “Our product will fulfill your cravings for rich, delicious chocolate.”

2 Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience. For example, you could say, “You, like me, know it’s very important to find a good bargain.” Another example, “Both of us know that money doesn’t grow on trees.”

3 Add viral marketing into your promotional plans. Allow your visitors to give away your free things, just include your ad somewhere on all the freebies. By giving away one freebie with your ad on it, it could be passed on to thousands, if not millions, of people and web sites.

4 Design your web site to be less confusing. Don’t use a lot of graphics, links or anything that takes away from your sales message. People will get frustrated and want to leave your web site if they get confused. People want an enjoyable and relaxing experience when they visit your web site. If they don’t get that, they may never come back.

5 Give your visitors the option of viewing your web site in an autoresponder message or by printing it out. They might not have the time right then to look it over. Nowadays people are low on time. They are working longer hours and there are more single parents. Don’t let time get in the way of them not buying your product.

6 Increase your opt-in e-mail list quickly by giving away a product at no cost. Just require people to subscribe to your e-zine in exchange. There are thousands of e-zines offering freebies for sign ups. Your freebie needs to be original, timely and possess high perceived value.

7 Joint venture your web business with other offline businesses. Look for businesses that have the same target audience and create a win/win deal with them. For example, you could joint venture with a computer store. You could publish their ad on your web site and they could have your web site loaded up on all their computer displays.

8 Expand your target audience by adding a new product line or packaging your main products with other ones. You could also add-on extra services. For example, if you are selling marketing e-books to businesses, you could also start selling e-book software to online publishers.

9 Persuade your visitors to like you. People buy from people they like. You could tell them a joke, give them a compliment, give them a freebie, etc. For example, you could say, “I see you are one of those rare entrepreneurs who have a killer instinct for success.”

10 Submit the free things you offer to online freebie directories. They usually get a lot of traffic because people like to get things for free. Of course include your ad in the freebie. Sometimes freebie directories allow you to mention your business with your free listing too.

11 Use headlines and sub-headlines that are aimed directly at your audience. If you’re selling things to lawyers use a headline like, “Attention All Lawyers!” You could also use the products your target audience normally buy to get their attention. For example, “Warning! Don’t buy another coffee cup till you read this!”

12 You could end your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example. For example, you could say, “Just think, you could be writing order-pulling ads in 5 minutes!” Another example, “Picture what your friends will say if you could increase bowling score by 50 points!”

13 You could end your ad copy by telling people what will happen if they don’t buy your product. Use a problem which they won’t be able to solve without it. For example, you could say, “Imagine staying in debt, filing for bankruptcy and losing your credit.” Another example, “See yourself 5 years from now still without the love of your life. How will you feel?”

14 You could end your ad copy with a question that they will always say yes to. Then they will be used to saying yes when you ask them to order. For example, you could say, “You want to be able to afford the best things life has to offer, don’t you?” Another example, “You want to meet the woman/man of your dreams, don’t you?”

15 You could end your ad copy with a short review of your whole ad. Repeat all the major benefits and features they will receive. For example, you could say, “Like mentioned earlier, you’ll get the e-book  “How To Increase Your Sales”, you’ll get the report “5 Ways To Double Your Sales Instantly” and you’ll get a “FREE 30-Minute Consultation With Yours Truly!”

16 You could end your ad copy with a deadline. Tell them it’s a limited time offer and they need to order by a specific date. For example, you could say, “Order before Sept. 7, 2002, and you’ll get the whole package for only $19.67!” Another example, “I don’t know how long I can offer the free bonuses, so order now!”

17 You could end your ad copy with a powerful guarantee. Give them a lifetime or triple-your-money -back guarantee. It’s also good if you write your guarantee so it sounds personal and has some specific information. For example, you could say, “I personally guarantee you’ll be able to end writer’s block 99.9% of the time or your money back.”

18 You could end your ad copy with a testimonial. Use one or two of your customers’ testimonials that are believable and include specific results. For example, “P.S. Read this testimonial: I was able to change my oil 7 minutes faster without all the mess! I would highly recommend this product to anyone! (their name) (their title or occupation).”

19 Join online business associations. Most will give you a membership graphic to put on your web site which will give your business extra credibility. When you are a member of these associations, you can create profitable business relationships, find joint venture partners, trade strategies and leads, etc.

20 You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product. You’ll just need to test each one to be sure. Test every section of your ad copy too, to increase its pulling power.

21 You could add some sub-headlines in your ad copy. Sub-headlines act just like headlines; they grab the reader’ s attention. They’ll keep the readers interested as they continue to read your ad. They are almost like transitions or copy connectors; the sub-headlines will interest and carry the reader to the next part.

22 You could ask your readers questions throughout the ad copy. They will answer the questions in their own heads as they read your ad copy. The questions you ask should persuade the readers into buying. People have been taught to automatically answer questions in school, from their parents, from friends and from authoritative figures.

23 You could highlight keywords throughout your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc. You could also repeat key-words one after another. For example you could say, “This is a soft, soft, soft rug.”

24 You could bullet or indent your benefits in your ad copy. Most people won’t read the whole ad copy, so make your product’s benefits stand out and you won’t lose the sales from all the skimmers. You can also indent other things like your guarantee,postscripts, testimonials, closing, etc.

25 You could change the size of your text in your ad copy. You want to make your text large enough so it’s not hard to read. You also want your headline and major points to be larger so they will stand out. You could also use more space in between important parts of your ad copy to make them stand out.

26 You could raise or lower the price in your ad copy. A higher price could increase the perceived value of your product and a lower price could lessen your product’s value. Either way, you need to test which price will pull the most orders. Another idea would be to use an odd number like $19.46 instead of $19.99, $19.95 or $19.97. It makes it look like there is a specific reason you priced it like that.

27 You could add proof of results in your ad copy. You should include testimonials, endorsements and factual statistics to prove your product’s claims. You should only publish statements that are believable and have specific results. For example, here is a good line from a testimonial, “I increased my sales by 678%!”

28 You could add special offers in your ad copy. It’s usually easier to sell the offer than the product. You could use discounts, free bonuses, volume sales, etc. For example, you could say, “You’ll get 5 bonuses when you order by Aug 24, 2002!” Another example, “Buy one, get the second one half price off.”

29 You should eliminate the hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary. If you need to use a word your target audience might not understand, define it or use an example to help them understand it.

30 When you ask someone to sign up to receive a freebie, don’t ask for really personal information. This is a fast way to lose a potential prospect. For example, if you ask them for information they want to keep personal, they might not want sign up. Another example, if you ask for too much information, they may not have the time or patience to fill it all out.

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How To Build A List Of Eager Subscribers

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

 
Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

 
Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.

 
Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

 
Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.

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